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1962-63 Dixie State Men’s Basketball team, Head Coach Dough Allred (center) and Elder Jeffrey R. Holland (far right).

Most students at Dixie State University are familiar with the name of Jeffrey R. Holland. His name graces the newest and largest building on campus, and for those of the LDS faith he is a revered leader as one of the churches Apostles. However, in the early sixties, he was a recently returned LDS missionary who went by Jeff and was looking forward to starting school at Dixie College. Holland had stared locally as a basketball player at Dixie High School and had been recruited prior to his mission to play for the college. However, upon returning, he decided not to pursue basketball and instead focus on his education. That all changed when he met first year head coach Doug Allred.
Coach Allred persuaded Holland to stay with the program, and subsequently Holland was named co-captain his first year on the team and played during his years at the college.

Former Dixie State Head Coach Doug Allred (left) and former player Elder Jeffrey R. Holland (right).

This past weekend Holland and many other former players, friends and associates honored Coach Allred and the 15 years he spent as the men’s basketball coach and then 18 years as the athletic director.
“Dixie College was unusually good to me, “Allred said. “It provided me with very good experiences. We got great support from the city of St. George and surrounding communities, which left me with a lot of fond memories. My emotional ties to Dixie run deep and my blood runs Dixie red.”
Coach Allred’s teams won the NJCAA Region One Championship twice and won four Intermountain Collegiate Athletic Conference titles during his time on the bench. Not only did his players perform on the court, they also got the job done in the classroom, having never had a student athlete declared academically ineligible during his years as head coach.
Former players also in attendance to honor Coach Allred included NBA champion, all-star and former NBA coach; Lionel Hollins. Another former player in attendance was one time CEO of Black & Decker, Nolan Archibald, who went on to play at Weber State and later in the NBA.
“I’m particularly thrilled to represent all of those colleagues, Coach, for this one chance to say that we all love you,” said Holland. “We’ll always be Doug Allred’s kids.”
The weekend’s events were capped off during a ceremony at half time of the men’s basketball game against Cal Baptist where Dixie State University President Richard “Biff” Williams presented Allred with a signed basketball from the former players in attendance.
For video on the weekends events honoring Coach Doug Allred, go to www.southernutahlive.com.


Elder Jeffrey R. Holland (center) and Lionel Hollins (right) speaking at a dinner honoring Coach Doug Allred




Current Dixie State Athletic Director Jason Booth (left), former Head Coach Doug Allred (center) and University President Richard “Biff” Williams (right) at the half time of Dixie State and Cal Baptist game.